Helen's Heart News

News... August 10th  2008

We are proud to announce the opening of our new permanent showroom at the Dallas Market Center. We will be showing our Signature Shoes featuring fine Swarovski Crystals for the first time in Dallas. We are also proud to show our Spice and Formal Shoe lines as well as Our greatly expanded Premium Jewelry also featuring Swarovski Crystals. All of our other accessory lines have also been expanded and will be proudly displayed!

• Helen’s Heart Showroom WTC- 13th floor- showroom #13818

We will be presenting our line in Atlanta in August in the Putnam Enterprise Showroom and in a separate showroom nearby on that same floor. This year we will have several new lines we will be introducing. We will be introducing a new signature line of shoes; these shoes are designed for the high-end couture markets. The shoes feature heavy Swarovski crystal embellishments and premium metal heels also with embedded Swarovski crystals. They are crafted from all premium materials. Of course the style, design and comfort are what you have come to expect from Helen’s Heart. This line took one full year to design and perfect we hope you love them as much as we do.

We are also proud to show our Spice and Formal Shoe lines as well as Our greatly expanded Premium Jewelry also featuring Swarovski Crystals. All of our other accessory lines have also been expanded and will be proudly displayed. Putnam Enterprises will also be assisting us by displaying our formal shoe line.

• Helen’s Heart Showroom AmericasMart- Showroom 10-E324A
• Putnam Enterprises Showroom  AmericasMart- Showroom 10-S117
• CoolBook Showroom AmericasMart- By invitation Only

Chicago MerchandiseMart Bridal Show showroom announcement is forthcoming.

North East Coast representation of the Helen’s Heart line will be handled by Stan and Joan Hecht. Show announcements will be forthcoming.  Stan and Joan can be reached by phone at their Monroe, N Y sales office at 845-782-8491

The second line of products being introduced is our Value line of accessories. We understand the changes in the economy can affect the product mixtures each store sells; we also understand the need for evening out your revenue streams during off peak seasons. To address these issues we will be offering low price point items that still carry all the unique style characteristics you have come to expect from us. These items are nor available on the web site in the Value line category.

Many of you have commented on the value you see in our operation of a test store. We whole heartedly agree and to that end we are actively looking for another store to host our test store. If you have any interest please contact Terry to discuss. We generally would prefer a medium to large store in order to gather accurate metrics from a wide demographic on our new items in order to drive improvements to our lines. End customer feedback is of paramount importance to us!